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Exam Number : Salesforce-Certified-Marketing-Cloud-Email-Specialist
Exam Name : Certified Marketing Cloud Email Specialist
Vendor Name : Salesforce
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Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam Format | Salesforce-Certified-Marketing-Cloud-Email-Specialist Course Contents | Salesforce-Certified-Marketing-Cloud-Email-Specialist Course Outline | Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam Syllabus | Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam Objectives

Content: 60 multiple-choice/multiple-select questions

Time allotted to complete the exam: 90 minutes

Passing score: 65%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).

The Salesforce Marketing Cloud Email Specialist exam measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%

Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

Given a customer scenario, apply best practices of communicating with a population.

Email Message Design: 13%

Given a customer scenario, recommend email design best practices to implement.

Given the desired output functionality, recommend methods for creating responsive emails.

Given the desired output requirements, recommend strategies to A/B test email elements.

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

Given an email message design, determine the correct use of Approvals.

Content Creation and Delivery: 18%

Given a scenario, create and customize an email message to meet a customer's need.

Given a scenario, send and deploy an email campaign to meet the customer requirement.

Given a scenario, know how to manage content needed to deploy a customers email campaign.

Describe various send capabilities in the Email application.

Marketing Automation: 19%

Given a customer scenario, recommend the appropriate marketing automation solution.

Given a scenario to manage customer data, configure the appropriate marketing automation tools.

Subscriber and Data Management: 28%

Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

Tracking and Reporting: 7%

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

Given an email campaign, describe the steps involved to analyze the performance results.

Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

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Salesforce offers a full suite of add-ons obtainable primarily on the SalesForce AppExchange. These non-compulsory Salesforce programs include equipment to guide diverse needs and industries. reckoning on the complexity of those needs, you’ll pay any place from nothing to lots of of greenbacks for one (or numerous) apps. which you can also locate add-ons beneath the “items” tab on the Salesforce website.

Salesforce’s apps come from each first- and third-birthday party providers. They also differ in pricing, frequently including new tiers that vary from what Salesforce presents. standard apps, like 360 SMS, beginning at $7 per 30 days however might cost greater counting on how many texts you ship. different apps, just like the Salesforce Adoption Dashboard, are fully free. You also have freemium apps, like JotForm, which might be free for the first five forms.

every app is different, requiring a further skills base to be taught this non-compulsory device. an awful lot like shopping for CRM systems, you must go through checking out and adoption phases. fortuitously, Salesforce is a cloud-based mostly SaaS system, meaning that you could simply customise it according to your needs. under, you’ll be taught more about some of the most established add-ons you may consider.

Pardot Pricing

Salesforce Pardot is a well-liked advertising automation platform that comes in four tiers. right here’s a breakdown of what these tiers supply:

increase: $1,250/mo; focuses on advertising and marketing automation

Plus: $2,750/mo; provides deeper analytics and personalization points

superior: $4,400/mo; AI help and developer sandbox points

premium: $15,000/mo; offers predictive analytics and customized product support

Pardot helps up to 10,000 contacts, with its better tier helping seventy five,000.

service Cloud

service Cloud makes a speciality of the customer support side of Salesforce. It additionally has similar pricing in comparison to earnings Cloud (Salesforce’s fundamental providing). here’s a breakdown of pricing:

Starter: $25/person/mo; provides a simple consumer case administration dashboard

professional: $80/person/mo; provides case swarming and laptop telephony integration (CTI)

enterprise: $a hundred sixty five/user/mo; provides AI facets and a self-provider gadget to your customer help group of workers

unlimited: $330/person/mo; 24/7 assist alongside AI-powered chatbots

unlimited+: $500/consumer/mo; superior AI guide and the capability to more suitable integrate data throughout Tableau Analytics and statistics Cloud

earnings Cloud doesn't come with provider Cloud. youngsters, that you would be able to talk about discounts for integrating both when speaking with an account government.

CPQ and Billing

each CPQ and Billing are elements you can locate beneath Salesforce’s income Cloud carrier.

CPQ (Configuration, Pricing and Quoting) is a versatile pricing system that adjustments fee depending on usage stage or optional aspects. When selling application with add-ons, it might aid you simplify billing valued clientele. It is available in two kinds:

CPQ: $75/person/mo; offers restrained customization alternate options

CPQ Plus: $a hundred and fifty/person/mo; offers more procedure manage and automated aspects

Billing is an extra feature of income Cloud which is available in two types, youngsters the pricing requires you to call in:

boom: Has a developed-in invoicing gadget for scheduling and merging distinctive invoices

Plus: superior billing programs based on utilization scores; supports automated payments

If deciding to buy the comprehensive earnings CRM, some of these elements are integrated with advanced plans, that means you don’t need to pay further.

Einstein Analytics

Einstein Analytics is the AI-pushed analytics utility from Salesforce that comes with the unlimited plan. enterprise purchasers may choose to pay separately, opting for one of the most four plans under:

Einstein Predictions: $75/consumer/mo; offers primary, automated insights

CRM Analytics boom: $140/consumer/mo; more advanced analytics platform with out AI elements

CRM Analytics Plus: $one hundred sixty five/consumer/mo; combines facets from Predictions and Analytics increase

income Intelligence: $220/person/mo; offers profits insights as smartly different features

MuleSoft

MuleSoft is an integration-based platform that connects multiple apps, helps integrate numerous APIs and gives automated techniques between these softwares. yet another way to study it: it’s a complex edition of Zapier with means greater vigour for programmers.

MuleSoft’s pricing varies closely but can cost up to $250,000 per yr. You’ll need to call and discuss your entertaining needs for a quote.

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