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Exam Detail:
The Google Analytics Individual Qualification (IQ) exam is designed to assess an individual's knowledge and proficiency in using Google Analytics, a web analytics tool provided by Google. Here are the exam details for the Google Analytics IQ exam:

- Number of Questions: The exam typically consists of multiple-choice questions. The exact number of questions may vary, but it is typically around 70 questions.

- Time Limit: The time allotted to complete the exam is 90 minutes (1 hour and 30 minutes).

Course Outline:
The Google Analytics IQ exam covers a wide range of topics related to Google Analytics and its various features. The course outline typically includes the following domains:

1. Fundamentals of Google Analytics:
- Understanding the basics of web analytics and its importance.
- Navigating the Google Analytics interface.
- Configuring Google Analytics accounts and properties.
- Setting up goals and conversion tracking.

2. Implementation and Data Collection:
- Implementing Google Analytics tracking code on websites.
- Configuring tracking parameters and custom dimensions.
- Understanding data collection methods and data accuracy.

3. Data Analysis and Reporting:
- Analyzing website traffic and user behavior using Google Analytics reports.
- Creating custom reports and segments.
- Understanding attribution modeling and cross-device tracking.
- Utilizing advanced features like data import, custom funnels, and event tracking.

4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.

5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Utilizing tag management systems like Google Tag Manager.
- Understanding cross-domain and cross-device tracking.

Exam Objectives:
The objectives of the Google Analytics IQ exam are as follows:

- Assessing candidates' understanding of web analytics principles and their application in Google Analytics.
- Evaluating candidates' proficiency in configuring and implementing Google Analytics tracking code.
- Testing candidates' ability to analyze and interpret data using Google Analytics reports and advanced features.
- Assessing candidates' knowledge of setting up goals, ecommerce tracking, and campaign tracking in Google Analytics.
- Evaluating candidates' understanding of tag management systems and their integration with Google Analytics.

Exam Syllabus:
The specific exam syllabus for the Google Analytics IQ exam covers the following topics:

1. Google Analytics Fundamentals:
- Introduction to web analytics and Google Analytics.
- Google Analytics account structure and navigation.
- Understanding basic metrics and dimensions.
- Setting up goals and ecommerce tracking.

2. Implementation and Data Collection:
- Installing and configuring the Google Analytics tracking code.
- Customizing tracking parameters and dimensions.
- Understanding data collection methods and data accuracy.

3. Data Analysis and Reporting:
- Analyzing standard reports and segments.
- Creating custom reports and advanced segments.
- Utilizing attribution modeling and cross-device tracking.
- Advanced features like data import and event tracking.

4. Goals and Ecommerce Tracking:
- Setting up and tracking goals for different types of conversions.
- Configuring ecommerce tracking for online stores.
- Analyzing ecommerce performance and revenue attribution.

5. Campaign Tracking and Tag Management:
- Implementing campaign tracking using URL parameters and UTM tags.
- Introduction to tag management systems and Google Tag Manager.
- Cross-domain and cross-device tracking.

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