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Exam: Adwords-Display Display Advertising Advanced Exam

Exam Details:
- Number of Questions: The exam consists of approximately 50 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.

Course Outline:
The Display Advertising Advanced Exam is designed to assess professionals' advanced knowledge and skills in planning, creating, and optimizing display advertising campaigns using Google AdWords. The course covers the following topics:

1. Display Advertising Fundamentals
- Overview of display advertising and its benefits
- Understanding the Google Display Network (GDN)
- Display ad formats and creative best practices
- Targeting options and audience segmentation

2. Campaign Planning and Strategy
- Setting campaign objectives and goals
- Defining target audience and demographics
- Choosing targeting methods and ad placements
- Budgeting and bidding strategies for display campaigns

3. Display Ad Creation and Optimization
- Designing compelling display ads
- Ad messaging and call-to-action optimization
- Ad rotation and testing strategies
- Conversion tracking and measurement

4. Display Campaign Management and Optimization
- Display campaign setup and organization
- Ad scheduling and frequency capping
- Performance monitoring and optimization techniques
- Remarketing and audience targeting strategies

5. Performance Measurement and Reporting
- Key performance metrics for display campaigns
- Analytics and tracking implementation
- Analyzing campaign performance and making data-driven decisions
- Creating effective campaign reports

Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:

1. Knowledge of display advertising fundamentals and the Google Display Network
2. Competence in campaign planning, targeting, and budgeting for display advertising
3. Proficiency in creating compelling display ads and optimizing ad performance
4. Ability to effectively manage and optimize display campaigns
5. Understanding of performance measurement and reporting for display advertising

Exam Syllabus:
The exam syllabus covers the following topics:

- Display Advertising Fundamentals
- Overview of display advertising and the Google Display Network
- Display ad formats and creative best practices
- Targeting options and audience segmentation on the GDN

- Campaign Planning and Strategy
- Setting campaign objectives and goals
- Defining target audience and demographics
- Choosing targeting methods and ad placements
- Budgeting and bidding strategies for display campaigns

- Display Ad Creation and Optimization
- Designing compelling display ads
- Ad messaging and call-to-action optimization
- Ad rotation and testing strategies
- Conversion tracking and measurement

- Display Campaign Management and Optimization
- Display campaign setup and organization
- Ad scheduling and frequency capping
- Performance monitoring and optimization techniques
- Remarketing and audience targeting strategies

- Performance Measurement and Reporting
- Key performance metrics for display campaigns
- Analytics and tracking implementation
- Analyzing campaign performance and making data-driven decisions
- Creating effective campaign reports

Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in advanced display advertising techniques using Google AdWords.

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